SEO and Web Analytics Expert

Afdeling: IT afdeling
: Bediende
Locatie: Kapelle-op-den-Bos

Functiebeschrijving

As internet keeps growing  in its complexity the role of SEO is becoming more important. Etex Group wants to position all its 102 companies, multiple brands and websites spread over 42 countries among the top search results worldwide. You will be part of the digital team, who is responsible for the migration, management and improvement of Etex companies’ websites on and off the Common Web Platform. This function includes following tasks;

  • Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
  • Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc.).
  • Help set and work with global performance indicators everyone understands and which complement overall marketing and business objectives.
  • Promote both offsite and onsite activities and the interactions that build ranking, profile and traffic.
  • Help define a strategy that will translate the SEO into the various languages.
  • Provide documentation/training/news updates towards local and division key users.
  • Help testing/implementing new features on the platform and provide feedback to the team.

Profiel

  • You have at least 3 years’ experience in web-related projects and a good knowledge of the digital world and trends in the industry; You are a pure digital native.
  • You have a good knowledge in Google Analytics and Tag Manager (JavaScript is a plus), understanding of HTML and CSS and experience with SiteCore or similar platforms is a plus.
  • You have proven success in link building and viral strategies, the ability to deploy an effective local and long-tail search strategy, a deep understanding of mobile strategy and how it relates to SEO and insights in the cohesion of blogging, press releases, social media, and related strategies with SEO.
  • Excellent knowledge of English (written as well as spoken) is a must. Knowledge of other languages is a plus.
  • You are able to work autonomously, but also operates easily within a team.
  • Your strong skills in planning and organizing enable you to manage multiple tasks across multiple projects.
  • You are strong in problem analysis and inventive in finding client-oriented solutions.
  • You are reliable with a service and solution minded attitude.
  • You work organized and pro-active.

Aanbod

  • An attractive remuneration with fringe benefits
  • You will work at Etex IT, the ICT company of the Belgian industrial holding Etex Group. The Group is specialised in the manufacture and marketing of high quality building materials and systems (www.etexgroup.com). The main activity of Etex IT is to build and SAP functionality for its sister companies. It designs and maintains infrastructure to deliver IT applications to the Etex user community. Etex IT is situated in Kapelle-op-den-Bos, (near to Brussels), Belgium.

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